Local businesses missed the goldmine hidden in Twitter. This is the Twitter Advanced Search. It is very simple to use but yields benefits you never really knew it gives. Acting like a metal detector, the Twitter Advanced Search tool seeks for the “gold”.

Depending on what your business is all about, you must be interested to know if people are tweeting your keywords. For example your business is about “mortgage rates”, you can type this in to the tool and you will get a list of these people talking about it.

Once you have the list, interact with these people without sounding too pitchy at once. Also, you don’t want to look like some stalker, so respect other people’s privacy.  Engage in their discussions with other people without sounding too pushy or aggressive. Put yourself in their shoes and try to offer advice or assistance. You can also share some links or resources that might just boost their ideas. This doesn’t have to be your website address yet. Be subtle.

This marketing strategy might entail much patience. Don’t expect for results on your first try. Keep trying until you lead them to your website and promote your services. You will realize this tool is certainly worth it once you reap the rewards.