Recent conversations between my 20-something nieces and nephews include, “Have you seen my profile in Facebook?” or “Have you read Ashton (Kutcher) and Demi’s (Moore) latest tweets?”  Facebook and Twitter are just two examples of sites where people can talk to each other.  This “talking to each other in the Internet” is coined as social media.

As an entrepreneur, you may be wondering how you can make use of this trend to the advantage of your business.  It’s quite simple actually.  Think of the “word of mouth” advertising.  People talk in these sites about how they feel at the very moment as well as trivial matters about the world, politics, sports events and religion.  They might have come across your products too, and decided to mention it over their personal pages to say that they liked or disliked them.  Who knows? Read the rest of this entry »

Here is a video from Barry Judge the Chief Marketing Officer at Best Buy explaining what Best Buy has learned about marketing using social media and their online marketing strategies with social media.

Over the last few weeks I have heard several stories about organizations using Social Media to hire new employees. Increasingly. however, employees are also being hired to be on Social media sites all day building relationships with potential clients, promoting their organizations brand and doing market research.

Sites such as Linkedin, Facebook and Twitter have all been used to advertise and fill positions. Career Fairs actively encourage job search through social media

Has anyone got an example to share of getting a job through Social Media or being hired to use Social Media to market an organization? Please let us know.