Every good thing has its flaws and the same applies to Social Media. The world has embraced the new tools helping thousands of people to interact and distance is no longer a barrier. According to statistics young people form the bulk of the fan base of the social medial outlets. As an entrepreneur there are some top cons that you have to face when employing the services of different social media and these are some of them.
News in the social media spread like bushfire around the world because of the viral potential of the media. This is the case even when the news are negative or in bad taste. One malicious posting from an individual can cause the good name of your company to be tarnished in a matter of hours. The problem with such this viral spread of the message is that the damage caused might be irreversible.
Building a brand through the social media is a lengthy process as it is continuous. A business will have to spend a lot of time updating its audience on the relevant issues and the updates could come in by the hour. When you are established and pull a large crowd, it will be a laborious process trying to meet the needs of all the people in your crowd.
Social media is about give and take and the law of reciprocity applies here. When a user has a response to an update you’ve given you should be there to reply to their queries enough to satisfy the curiosity. If this is not done properly, the audience will lose their faith in you and will reflect poorly on you.
Social media by nature changes constantly and there is a need to stay abreast with upcoming sites and make the necessary change. This is the only way you are able to safeguard the interest of your business.