Now you can promote your niche by creating lenses in Squidoo.com. Squidoo has a lot of tools available that will help you start building a new niche and promote it quickly and creatively. Having lenses is one good way to create backlinks and send traffic to your website. The strategy is called Squidoo marketing

All it takes is to register to a free account on Squidoo and start building lenses. Squidoo is considered as one of the most powerful niche marketing tools. You can build as many niche lenses as you want and promote as many affiliate products and services.

While you can have plenty of lenses on your account, you can also sign up on as many user accounts. This has been proven to be an effective strategy when marketing your niches. It is advisable to sign up to as many accounts and devote each to a particular niche. This helps you track your related niches on one account.

Having an unlimited number of accounts on Squidoo allows you to organize and focus exclusively on your audience response. It gives you an idea which keyword has the most number of searches. One lens should talk about a certain topic and must have a list of the right keywords. The keywords should be relevant to your topic and must be well-researched to be able to help lead your audience towards your niche lens. Build you lens around related tags either in word or in phrases. This allows search engines identify your topic lens and get traffic to visit them.

To further promote your lenses, you can join Squidoo groups that are relevant to your niche. Exchange ideas and insights in Squidoo.com/groups by joining there. You can visit their lenses and leave comments and reviews about their lens. This is a nice way of requesting other members to drop by your lenses too. If you are smarter enough, insert your link in your comment casually without sounding too sales pitchy. This way, other lensmasters can visit your lens too and that means traffic and promotion.

Creating feeds have also been made possible with Squidoo’s RSS feeds feature. You can tie it up with your blog to get updates on your lens. All you have to do is add the RSS module and copy and paste the feed from your site into that module.

Doing this will attract more traffic into your website and will help you close a sale. Your lens is one source of traffic towards your site. When your visitors are interested to find out more of what you offer in your lens, they will click through you link towards your website or affiliate site.

When you make a lens on Squidoo, treat it like your own website. You work hard for search engine optimization too. You need to promote it and freshen it up regularly to experience the benefits of Squidoo marketing.

So, who says marketing your niche is impossible without a website?

Fact: Facebook has about 500 million active users, with 50% logging in every day. Twitter has 190 million members, and are tweeting 65 million times a day. At least 90 percent of Internet users know at least one of the many social media networks around.

Now, who doesn’t want to take advantage of that?

As social media grows rapidly everyday, building a presence towards your audience matters. You can do this by coming up with a unique social media initiative that will impress your prospective clients. Here are some tips on making your business game plan stand out from the rest.

Content.

A persuasive, compelling content is your driving force in your business campaign. Talk about informative and helpful subject matters that will wow your audience. Let your audience crave for more and keep them coming back.

Distribution.

You made good content, what now? Make some noise and get people to hear it. Increase your online presence and have more people see and hear you. This will offer bigger results of converting them into customers.

Human Interaction.

Reach out to humans by being human. Do not rely on automated services, it lacks the X-factor humans have. Invest your time into your social media circle and socialize.

Execution.

Proper execution of your mapped out plans requires proper timing. Do this by using the correct tools and channels. What’s the use of Twitter or Facebook, take advantage of it and make it work. Social sites are fast medium to get the word out. Use your blog and have people share their insights and feedback on your product.

Every good thing has its flaws and the same applies to Social Media. The world has embraced the new tools helping thousands of people to interact and distance is no longer a barrier. According to statistics young people form the bulk of the fan base of the social medial outlets. As an entrepreneur there are some top cons that you have to face when employing the services of different social media and these are some of them.

News in the social media spread like bushfire around the world because of the viral potential of the media. This is the case even when the news are negative or in bad taste. One malicious posting from an individual can cause the good name of your company to be tarnished in a matter of hours. The problem with such this viral spread of the message is that the damage caused might be irreversible.

Building a brand through the social media is a lengthy process as it is continuous. A business will have to spend a lot of time updating its audience on the relevant issues and the updates could come in by the hour. When you are established and pull a large crowd, it will be a laborious process trying to meet the needs of all the people in your crowd.

Social media is about give and take and the law of reciprocity applies here. When a user has a response to an update you’ve given you should be there to reply to their queries enough to satisfy the curiosity. If this is not done properly, the audience will lose their faith in you and will reflect poorly on you.

Social media by nature changes constantly and there is a need to stay abreast with upcoming sites and make the necessary change. This is the only way you are able to safeguard the interest of your business.

Recent conversations between my 20-something nieces and nephews include, “Have you seen my profile in Facebook?” or “Have you read Ashton (Kutcher) and Demi’s (Moore) latest tweets?”  Facebook and Twitter are just two examples of sites where people can talk to each other.  This “talking to each other in the Internet” is coined as social media.

As an entrepreneur, you may be wondering how you can make use of this trend to the advantage of your business.  It’s quite simple actually.  Think of the “word of mouth” advertising.  People talk in these sites about how they feel at the very moment as well as trivial matters about the world, politics, sports events and religion.  They might have come across your products too, and decided to mention it over their personal pages to say that they liked or disliked them.  Who knows? Read the rest of this entry »

LinkedIn is the largest social media site for business professionals. It has over 40 million members. LinkedIn is a site that enables business professionals to increase their network and connections, and build their business. For a business owner, or professional business person a social network is a business asset.

Read the rest of this entry »

Here is the latest video in the’ Did You Know’ sereies, this time created in collaboration with The Economist.

This one looks at how media convergence has and will affect communication in the world. Technology is bring such change that three of these videos have been released within months of each other

There are millions of videos uploaded everyday, but only a few of the actually go viral and get thousands or even millions of views. So what is the secret? It’s not good content,or humour, or good quality video.

This video gaves an interesting perspective on what that viral component is.