Barbara White, AKA the Social Media Boomer, was an early adopter of Internet marketing and for the last five years has been on the cutting edge through mentorship and hands on experience. As an entrepreneur and professional educator, Barb communicates concepts, demystifies jargon and gives practical strategies on how to use social media to create a buzz about your business.
Barbara is an entrepreneur who is inspired by the potential of Internet Marketing but didn’t discover it until she was almost 40. Having dived into Internet Marketing and learned to swim the hard way, her passion is to help others grow their business through this media and shorten their learning curve, by teaching proven strategies.
Barbara White moved to Canada from the U.K. in 1992 to take a leadership role in Vancouver. She has since put roots down in North America and launched her own business Beyond Better Development Corp.
People in North America tell Barbara she has an English accent, which is somewhat confusing to her as family in England insists her accent is Canadian. Both sides of the Atlantic, however, are both agreed that Barbara is a dynamic communicator with a great sense of humour.
When Barbara moved to Canada she was computer illiterate, and was not able to get the mouse to go where she wanted it to go. However from an early age Barbara has always been able to rise up to a challenge and learning about computers was no exception. The passion for Internet marketing started when she learned to promote her corporate website. This became a hobby which then developed into a stream of income for her business as she grew proficient in the intricacies of the ever-changing world of the Internet.
Barbara has been teaching different aspects of online marketing for the past four years and has started an Internet Marketing company Beyond Better Web Solutions. Her knowledge of social media began as a part of Internet marketing and Barbara soon realized social media is not going away. Social media, although still in its infancy, has a huge potential as a tool for quickly increasing branding, researching markets trends and a profit stream for business and so far is relatively untapped. As a fellow boomer she is passionate about helping other boomers to overcome any fear or resistance to social media.
